I'm Luca, a professional Lead Experience designer from Parma, Italy.
Currently leading a team of product designers through a user centered design process from research to user testing, trying to find great balance between user needs and business goals.

In my spare time I love to play basketball and listen r&b, dance and pop music.

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Experience

Caffeina | 2012 > Present

As a senior ui/ux designer i spent most of my time crafting user interfaces for responsive websites, mobile applications, web application etc etc.
I sometimes create visual designs, newsletter templates for clients social channels.
Some of the clients projects I've been involved into: ActionAid, FAI Fondo Ambiente Italiano, Genialloyd, Hogan, Monster, Sightsavers and many others.

Lumata | 2011 > 2012

As a creative digital designer my main job was to create interfaces for the web. Many of them were for websites, mobile sites, interactive adv rich media banners and newsletter templates. Sometimes I also coded my graphics and developed them into static html/css.
Some of the clients projects I've been involved into: Audi, Intesa Sanpaolo, Nissan, Mercedes-Benz, MTV, Rolling Stone Magazine, TIM, The Space Cinema and many others.

Buongiorno | 2006 > 2011

Starting as a junior designer, my first job was to create promotional websites, newsletter templates and direct emails. After that, I started creating some Flash websites/banners and more complex projects as my experience increased.
I became a senior designer before moving to Lumata's Milano offices after the acquisition by the new company.
Some of the clients projects I've worked for: Ford, Kellogg's, Mini, Subaru, Q8 to name a few.